Transit Mobile App.
For this project I had to create a transportation app. I decided I wanted my app to link with all of the transit options in the city for a better trip planning experience. It includes a map with all the major stops, you can choose whether you need wheelchair accessibility and you can see a news feed to stay up to date on travel times.
Research
User Interviews
I started by interviewing people who use transit daily to get to and from work. I also interviewed a couple people who use transit to plan trips to the city when events were happening in the city.
User Personas
I created user personas from the stories of the people I interviews to see what was similar, different, not helpful, and helpful.
Journey Mapping
I then created a journey map to see customer touch points more clearly. I wanted to see how they interacted with local transit.
Empathy Map
I created an empathy map to understand the emotions of the users through their journeys.
Insights
I learned that people in general were very frustrated with local transit because of wait times, unreliable departure times, and they needed something that would allow them to map their whole journey.
The Problem
What was currently available to them was a product that didn’t map their whole journey. You had to go in knowing where you needed to go and which stops to purchase tickets for. The people who didn’t commute to the city daily had issues attending events and knowing where to go.
Wire Framing
After I gathered my research, I created a site map and some wireframes for my prototype. After I began to design the interface.
User Testing
I then selected a small group of five people to test my prototype before I completed the project.
Conculsion
Overall the app was well received by my test users. They were happy to see a product that would connect them to trip planning and provide their boarding passes all in one app.
Some insights that came up in my user testing that was most interesting was the use of tickets image for the boarding passes. The older generation liked that icon, but the younger generation thought it was too dated. I had shown the older generation an image of a QR code and they weren’t sure what to do with it, so I kept the ticket icon.